Mental Health Mobile App for Motivation and Mindfulness
Affirmatio is a mobile app designed to promote mindfulness and motivation through curated affirmations and guided audio experiences. The client aimed to refresh the product’s UI/UX and improve its scalability.
The app faced outdated design and poor performance under growing traffic. It required a modern architecture, fresh interface, and stable cloud infrastructure for high retention. We focused on: Redesigning the mobile experience; Optimizing backend for content delivery; Implementing user segmentation for recommendations; Improving analytics and feedback loops.
We rebuilt the app using Flutter and Firebase for real-time content synchronization. The UI was redesigned for smooth navigation, and the backend integrated recommendation logic to tailor affirmations by user goals and mood.
Affirmatio transformed into a leading mindfulness and mental health app, combining design simplicity with AI-driven personalization.